A Yak On a Cliff

I’m always amazed when my day job in marketing and advertising intersects with my writing lifeand today was one of those days. I’ve been a fan of the magazine, Redbook, for a long time. They have a sassy sensibility about them – the magazine’s fun and trendy but in an attainable way – and it’s one magazine I’ll always grab.

Recently, Adweek interviewed their editor-in-chief, Meredith Rollins, and she had a quote that caught me and I wanted to share:

“We get an incredibly high amount of social r...