When Reaching an Audience is Hard

I talked to the good folks at the National Association of Consumer Shows this morning in Memphis Tennessee.  I walked away feeling as if I did a good job but not a great job.  I did talk to quite a few of them individually and I enjoyed a nice barbecue lunch with a convention goer, and they were easy to talk with in that context.  But as a room full of people, it felt tough.  In trying to figure that out I came up with two theories — one is undoubtedly true:  I could be more polished as a speake