Review of Public Relations for Authors – Take Hold of Your Own Promotions by Babs Hightower
Babs Hightower has been running publicity campaigns for authors since 2000. In 2012, she started working for Entangled Publishing and worked her way up to Publicity Director of the Scandalous Imprint. She also writes Historical Romances under the name Morgan Kincaid
Okay, so I have meant to read this VERY SHORT book for a VERY LONG time and to be honest can’t decide whether I am pleased with the content…or disappointed with it! Like I say, the book is very short so should be treat as a taster or introduction to Public Relations. It is not a definitive guide, but nor does it claim to be…
It does cover some useful topics, for example, the need to have at very least a basic media pack. Something that I have only recently addressed myself. (If anyone wants a copy of my pack for Freedom – my erotic romance, please shout up!) It also gives an example of what a basic media pack should look like. My own view on this is the one shown in the book is very basic, and I would urge authors to include more. BUT, as a starting point, for an author with zilch in terms of promotional materials, then yes, it is better than nothing.
I think my main gripe about this book is that this little Ebook is a blatant act of self-promotion by the author – giving tiny snippets of information, but not an awful lot more. But, I hear you cry, you have just done the same thing – You have invited requests for your media pack. Yes, I have but I am not charging you for the privilege, whereas there is a price tag associated with downloading this book!
Don’t get me wrong – Every author has the right to earn money in whatever way they can. Public Relations for Authors – Take Hold of Your Own Promotions just feels too much like a publicist attempting to promote her services while grabbing some money off novice indie authors…and overall, has left a decidedly bitter taste in my mouth.
Don’t take my word for it. You can check Babs Hightower out at http://www.babsbookbistro.net
I am going to be REALLY CHEEKY now and ask you please to also stop by and support my thunderclap campaign by following this link.
