Display Your Social Media Icons on Your Website

You have a website for your business and you are active on social media sites such as Twitter, Facebook and LinkedIn. Are you displaying on your website the icons of the social media sites on which you participate?

You should be.

First, if people go to your website, this is an easy way to encourage them to connect with you on social media. After all, you can make the icons clickable through to your presence on those social media sites.

Second, if you are on social media sites and link from your profiles on those sites to your website, you should be confirming on your website that you are indeed on these social media sites.

Third, in today's social media business environment, NOT having a presence on social media indicates a lack of connection. If you are active on social media, you do not want to mistakenly send the signal on your website that you are NOT active simply because you have not displayed the social media icons.

People frequently tell me that they participate on social media. Yet I'll go to their website and find no sign of this.

To paraphrase words from a song in the musical "The Producers," if you've got it show your stuff.

After all, the purpose of social media is to connect with others. Why not take every appropriate opportunity to make it easy for people to connect with you?

Bonus tip: And display those icons where they can be easily seen – not at the bottom of your website.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. See their Quick Start Social Media Track.