Longreads: Now Publishing Original Storytelling

Parent company Automattic/WordPress.com will now match reader contributions to help Longreads produce original journalism.

In 2009, Mark Armstrong launched a simple Twitter hashtag called #longreads, which was designed to "collect stories (nonfiction & fiction) for commuters who use @instapaper." Even though the concept of the longread wasn't new (we used to call them features!), the idea of handpicking the best narrative-driven journalism with a minimum 1,500 word count resonated with media types and voracious readers alike. In an endless ocean of takes and gif-driven listicles, being selected as a choice #longread became a badge of honor.

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