The Professional Two-Step

Would you attempt to run a race or dance on only one leg? Not likely. But I’ve been guilty of trying to pursue my goals in an equally unbalanced approach.

At the ACFW Conference just over a week ago, I heard one speaker describe the two “legs” of writing for publication and it was one of those “Aha!” moments where all the niggling thoughts flirting around the edges of my brain gelled into a clear strategy for moving forward. What are those two legs? Production and Promotion.

On the one side, I...