Skepticism Is Warranted When It Comes to Facebook Likes

Facebook Likes are so valuable to people promoting products, songs, and movies that a thriving business known as “Like farming” has sprung up, and you can buy 1,000 Likes for $50 (same price for 5,000 Twitter followers or 200 Google +1s). In a study reported by Pacific Standard, researchers who paid for Likes found that unlike real Likes, fake Likes tend to rush in all at once or in blocks of a few hundred a day, and fake Likers are generally older. Also, in comparison with real Likers, a higher proportion of fake Likers are male.