This Company's Brilliantly Sassy Branding Strategy Makes Yours Look Sad And Boring

Well, at least that's how the duo behind Manhattan Mini Storage's daring, divisive ads might write this story's headline.

In 2004, Archie Gottesman, chief branding officer of Manhattan Mini Storage, received an angry call from the Anti-Defamation League about her latest billboard. The image in question depicted a Buddha statue with a speech bubble saying, "My owner's a Jew… again." It turns out, not everybody got Gottesman's brand of humor.

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