The Most Hated Design Trend Is Back
Like other smartwatches, Apple's Watch is embracing skeuomorphism. But that's okay: It needs to.
Whatever the Apple Watch is, it's not a watch. Not really. Nor is any smartwatch: the Moto 360, the Pebble, or the Samsung Gear Live. It's an entirely new class of device. But it doesn't look like a new device. It mostly resembles a watch. That's because Apple (and other gadget makers) are turning to an old frenemy to help wrap their heads around these things: skeuomorphic design.
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