Brainsmanship Dept.

Ads Don’t Work That Way | Melting Asphalt

Cultural imprinting is the mechanism whereby an ad, rather thantrying to change our minds individually, instead changesthe landscape of cultural meanings — which in turn changes how weare perceived by otherswhen weuse a product. ... [A]nad campaign seedseveryonewith a basic image or message. Then it simply steps back and waits — not for its emotional message to take root and grow within your brain, but rather for your social instincts to take over, and...