Put a Social Effort Behind Your Ecommerce Platform
Whether you run a small, midsize or large business, there is a very good chance that your company website is getting traffic. With that in mind, are you monitoring and even taking advantage of the traffic that comes to your site?
For too many business owners, the answer to that question is unfortunately mildly or even no. Now stop and think about all the potential revenue that is being missed out on.
There are a number of ways to take Ecommerce and run with it as a business owner. Whether you find a hosting site to do it for you or you oversee the operation in-house, the main goal here is making sure you are active in the Ecommerce world. If not, there is a good chance your competitors are reaping the benefits.
Choosing the Best Ecommerce Approach
When it comes to putting in place the best Ecommerce game plan for your company, start with your goals in mind.
You also need to know your approximate budget, something which could determine whether you get someone to host your site or do it yourself.
Different providers such as Ecommerce Partners can offer you a wealth of experience and knowledge when it comes to the right Ecommerce solution. As always with selecting someone to work with, however, make sure you do your research and vet each provider, making sure they follow through on what they say they can do for you.
Get Social and Keep It Up
Once you have an Ecommerce provider in place, make sure everyone involved in the game plan markets your site to the hilt, especially via social media.
With Ecommerce growing globally at an incredible rate, it is incumbent upon you and your team to socialize all your site has to offer consumers.
The best ways to go about this include:
Relevant content – Content can make or break a company website. If your content is infrequently updated, not engaging and quite frankly stale, why would people want to read it? Whether you do content in-house or outsource the need to contract writers, stay on top of this important facet of the game plan;
Sharing the love – One of the many benefits of social networking is that you can build relationships with other business owners and consumers using social media. Whether it is Twitter, Google+, Instagram, Pinterest, Facebook etc. make sure your company is socially active. While it is certainly okay to promote your company’s blog posts, press releases, marketing content etc. don’t make it all about you. Share links to other worthwhile pieces of content so you build your online network;
Getting engaged – Social media is a great means whereby you can actively take part in conversations relevant to your industry. For example, let’s say you are in the furniture business and you are active on Twitter and LinkedIn. You can start and/or participate in conversations tied to the industry seven days a week. This will bring more interest to your company’s website, allowing your Ecommerce platform to sell more furniture. The one area to guard against here is avoiding being pushy. Don’t post so often that you are dominating the conversation and/or coming across as self-serving.
As you can see, being social can help your Ecommerce efforts in a number of ways.
With Ecommerce sales growing across the board, make sure you find the time to be social allowing, you and your business to reap the benefits.
If you currently are engaged in Ecommerce, what has worked best for your company and what advice can you offer other business leaders?
Photo credit: Image courtesy of renjith krishnan at FreeDigitalPhotos.net
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