You’ll Always Lose at the Comparison Game (So Stop Playing It)

I went back to the Tattered Cover in Denver last night. Love that store! Fun people. I remembered being there two years ago.

At the time, The $100 Startup was selling really well and there were at least 150 people at every tour stop. I was feeling good. In Denver that night there were more than 200. The store manager seemed impressed.

“You don’t always have this many people?” I asked.

After I heard her answer, I realized why I’d asked: I wanted her to say, “No, never! This is a huge crowd!”

B...