Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

I hate trend predictions.

Almost every one I typically read about marketing or business or social media frustrates me. Mainly thisfrustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean.

For the past four ye...