What to look for when choosing a social media agency for a nonprofit

Choosing a social media agency to manage your nonprofit’s online presence can be a challenging decision. At MCP we help nonprofit businesses and organizations (NPOs) make their mark online by using platforms such as Facebook, Twitter, LinkedIn, YouTube, and Pinterest. Media Connect Partners has worked with many nonprofit organizations to generate exposure and craft dedicated social media strategies that benefit not only the nonprofit, but the community as a whole – while staying true to the nonprofit’s cause and/or brand.

Below is a list of key factors to look for when choosing a social media agency for your nonprofit.

A social media agency should begin by conducting a social media audit. This allows your social media agency to get you started off on the right foot.


The next step will be to develop a social media strategy for your nonprofit. Developing a social media strategy that is unique to your nonprofit is key. Social media strategies are not a one-size-fits-all solution. This should involve an in-depth review of the current state of your social media and research about your target audience. This will also include compiling a list of goals along with tactics to deliver the ROI that you want most.


Social media website optimization is an often overlooked aspect. Your social media agency should keep track of overall social media performance so that you know what social media is bringing to the table.

Media Connect Partners is a Christian social media agency offering a variety of services guaranteed to fit the needs of each and every client. MCP has partnered with many nonprofit organizations promoting awareness and creating compelling social media strategies which have a positive impact for both the nonprofit and the communities they serve never compromising the nonprofits cause.

Contact us today to learn more about how our social media agency can help your non-profit achieve its goals.