The Problem With Making Grandiose Statements

There’s a popular method of content creation, centred around making grandiose statements.

These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing.

While the messaging of these types of posts may mean well, they only truly mean well if they come with no...