My Experience with Goodreads Self-Serve Advertising (Day 1)

First, some background. This post is a little long, but if you don’t know what you’re doing in this type of advertising you stand to lose a lot of money. So, hang in there, I’ve tried to make it as easy as possible.

Goodreads Self-Serve Advertising is “pay per click” advertising. That is, you don’t pay unless someone clicks on your ad. Doing so takes them to whatever URL you provide. An example of this type of advertising are the Google ads that pop up on searches and on websites.

This is good,...