YouTube Invests Millions To Keep Its Top Stars Home
New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers.
YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators--like Fast Company cover woman Bethany Mota--to create shows that will come with promotional guarantees and the possibility of working with Hollywood producers, Re/code reports.
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