6 Questions That Will Help You Launch Your Book Like a CEO

Did you watch the launch of the Apple Watch last week? Hundreds of thousands–probably millions–of people did. Apple CEO Tim Cook took the stage and, in dramatic fashion, introduced the next Big Thing in technology. In the days that followed, he gave dozens of media interviews, and probably made plenty of calls to key investors.

Why? Because it’s his job as the CEO to cast the vision for his new product, and to inspire us to be as excited about it as he is. To do that, he needs to know the fact...