Don't Send Prospecting Emails Like This – Please!

There's no way around it. Email has to be a core part of your prospecting strategy. Decision makers rarely answer the phone and seldom get back to you when you leave a message. But with the overwhelming amount of information flooding inboxes today, every single word in your email to a decision maker has to be carefully thought out.

Most of the salespeople I talk to really struggle with "what to say" in a prospecting email. Below is an example of a typical (bad) prospecting email I regularly receive from salespeople.

I know the guy was trying hard to get business, but all he got from me was a big DELETE. And, truth be told, he doesn't have a clue that he blew it because he worked so darn had to craft the perfect message.

Check it out, then use my Email Message Evaluator to find out if your prospecting emails are up to the mark.