Don’t Stagnate! 5 Ways to Keep Your Social Fresh and Captivating

It’s not always easy to constantly present yourself with your best foot forward. It takes work and beyond that, it can be exhausting. We’ve all had those days where we leave the house in our PJs and it’s no different for your business or church. In fact, too often we don’t even think about our ministry putting its best foot forward, and that’s a big problem.

An easy way to ensure that your church, ministry, and brand is always a star attraction, is to ensure that your social media best represents who you are and what you stand for. A good place to start is to follow these 5 tips.

1.)     Add images

Images are the most-interactive type of content on social media. Follow the old saying, “A picture says a 1,000 words.” This is especially true when dealing with social media where short-and-concise is the order of the day.

2.)     Invite guest writers

Sometimes content can become stale and stagnant simply because you need a fresh set of eyes. Asking someone else in your organization or church to write a blog or a few Facebook posts or tweets, can bring a new perspective and invigorate your brand.

3.)     Mix it up

It may be time to leave Facebook. Take a look at what other organizations are doing and what platforms they’re on and then see if you can and should join them. Maybe Medium is the new “in” and if so, it’s time to try it out.

4.)     Keep it fun

People respond to humor and fun. If you want your fans to interact and keep your brand, organization, or church in mind, give them something fun to remember you by. Take your cue from the ALS Ice Bucket Challenge—they raised $112 million dollars by asking people to dump ice water on themselves.

5.)     Reevaluate often

Just like you change out your wardrobe, or paint your house with a fresh-coat, your ministry needs occasional TLC. Don’t let years pass before you take a critical look at your ministry and make changes. It doesn’t always have to be a big change; even small changes—such as voice/demographic reevaluation—can have a large impact.

 

This post was written by Kelly Vo. Kelly is an Account Director with Media Connect Partners