Blogging to demonstrate expertise

People do business with those they know, like, trust, and value. A huge part of that is trust. People trust you in part when you establish yourself as an expert before they even meet you. So how can a blog help you establish that expertise?

Blog In Your Own Voice

To trust you, your readers need to feel that you’re a real person. If your blog is cold and impersonal, they won’t have that feeling.

That’s not to say that your blog has to be extremely informal. It needs to match your company culture....