Are You A Features Or A Benefits Marketer?

If you spend much time diving into marketing principles, it won't be long before you will come across the concept of features vs benefits. For the new salesman or marketer, this can be a hard concept to wrap your mind around and to apply consistently to your marketing plan. Why? One reason is that marketers often trick themselves into believing features are actually benefits. Let's take a look at this classic sales and marketing principle of features and benefits, see how we can apply the lesson