Josh Bowen: Find Your Why

A couple of days ago, I was sent a youtube video that made a ton of sense to me. You can watch it here

From a business perspective, this gentleman starts by going through what separates the top companies from everyone else. In particular, he uses Apple as an example. In his example he states that most companies will market in this order; what we do, how we do it and finally why we do it. He later explains that the most successful companies use the “golden circle” and start with why they do it...