What U2′s Apple Album Launch Means For U2

Yesterday, I wrote aboutApple and U2′s decision to team up for the launch ofSongs of Innocence and what itmeans for Apple. As promised, today I’ll explore the other side: what it means for U2.


For the Irish rockers, there’s little left to accomplish. Already hailed as one of the top pop-rock acts of all-time, U2′s financial success has matched its outsized popularity. The group has sold tens of millions of records, and its last tour grossed $736 million, the highest total in history.


That sort...

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Published on September 11, 2014 09:42
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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