The latest media experiment operates on the idea that readers care about writers' chat conversations. Do they?
Last week, along with its redesign, the Vergeintroduced a new, informal editorial venture called TLDR. "We wanted a space to share our thoughts with a thinner filter, make cool things, and point people to other great stuff on the web," Verge editor Nilay Patel wrote in the announcement. The section is modeled after similar experiments at the Verge's parent company Vox Media. Lookit and IDK on SB Nation and Eater, respectively, offer a place for ideas and jokes generally reserved for pitch meetings or Gchat.