Integration makes for better communication

Imagine howdonor engagementmight improve if you understood how intentionally-designed and integrated communication impact the donor experience.

In today’s conversation with a fundraising professional, he expressed his regret that his web site’s content and online donation experience would not encourage donations, but drive away potential donors during a fundraising campaign.

“Our online donation tool is adapted from an commerce system that is used to buy products, not make donations” he commen...