To Sell is Human: The New ABCs of Moving Others

Do you sell the same way you did a decade ago?

In the classic movie Glengarry Glen Ross Alec Baldwin tells a group of salesmen that the key to selling is, “A-B-C. A – Always; B – Be; C – Closing. Always be closing.”

But this steamroller approach is now a relic.

According to bestselling author Dan Pink, sales has changed more in the last 10 years than the previous 100. Today, buyers have as much information as sellers—along with ample choices and the means to push back. Selling effectively requires a new approach.

In this interactive Harvard Business Review webinar, Dan Pink draws on cutting-edge social science and best practices from global organizations to reveal the new ABCs of selling. Pink reveals 5 ways to frame messages to increase clarity and promote action. He also discusses why problem finding is now more important than problem solving, how questioning your abilities before a sales call can actually help, and why the most effective salespeople are not extroverts.