The Apple Live Blog Reality Distortion Field

Apple ran a great live blog--if you only wanted to hear complimentary things about Apple.

For its big technology announcement of the year, Apple has gotten into the live blog game. Apple has long live-streamed its events, and that hasn't stopped news sites from adding live blogged coverage. But this year, the Apple PR team went a bit further, mimicking media coverage with its own stream of the events happening on stage, peppered with pictures and tweets. It's like a live blog from your favorite tech blog, but brought to you by Apple with all of Apple's internal images and videos, share buttons included. While journalists scramble for decent iPhone photos of the new Apple Watch to post to their feeds, Apple runs its arsenal of crisp promotional imagery. It's hard to compete with.

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