10:10's 'No Pressure' exploding kids campaign: why it was such a success

10:10's "Go green kids or we'll blow you into tiny pieces" campaign has gone viral – its video, as Richard North notes, having been viewed well over a million times on YouTube, as well as being celebrated in numerous parodies.

As you can imagine, the question everyone is asking in Eco Medialand is: "How do we replicate this marvellous success? How do we get everyone talking about us, in the way everyone is now talking about Franny and Eugenie and the gang?"

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