6 Reasons Twitter Won’t Sell Your Widget

If you listen to some marketing experts, you’d get the impression Twitter will cure cancer (in 140 characters).  Have a problem?  Twitter can solve it.  Want to stem bad PR?  Twitter can help.  Want more people buying your stuff?  Twitter does that too!

But hold on.  That’s just a load of crap.  Twitter may make it easier for you to interact with your customers, and it may make it easier for you to connect with prospective ones, but it’s not going to directly sell any widgets for you.  Here’s why