7 best practices to build your audience online

Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.

While all of those are important, ultimately marketing online is pointless without an audience. If you have no audience, you’re really just wasting your time on your website, social media and email newsletter. And it can be embarrassing on the platforms where peop...