Marc Newson joins Apple the pair go hand in hand

News that one of the worlds most acclaimed designers, known for his sensual, organic shapes and products, has joined the company ahead of its iWatch launch is not a surprise

One is famous for biomorphic designs that streamline modern materials into futuristic yet sensuously organic shapes. The other is renowned for actually for pretty much the same thing, as well as some deft electronics.

News that Australian-born designer Marc Newson has joined computer firm Apple does not seem that surprising. Youd be forgiven for thinking he already designed stuff for them, as well for the likes of and . After all, the curvaceous lines of the revolutionary (yet largely forgotten) original 1998 iMac had a lot in common with Newsons bioplastic designs for the Italian kitchenware company . For both Newson and Apple at their best, modern design means a dreamlike meeting of bodies and gadgets, rather than a cold, robotic grandeur.

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