Which ad do you like better?

Linzess is a new prescription drug for irritable bowel syndrome and constipation. It fails to work in the majority of cases, as demonstrated in the two clinical trials examining its use against placebo. Side effects include diarrhea and it costs $260 per month. The ad for Linzess is featured below.

Wheat Belly Facebook page follower, Melanie, envisioned a similar ad for Wheat Belly.

So which ad do you like better?

Drug ad version:

Wheat Belly version:

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