Spam Lit

by Dish Staff

Dan Piepenbring close-reads an automated blog comment with fascination:

If you give it your name it will call you by it when you start up the GPS. These incidences come about quite normally, showing that Peter dislikes his daughter. A huge clue that your ex boyfriend still has feelings for you. —geniadove

That swerve at “Peter dislikes his daughter”—whoa! Dissertations have been written about less. And to see a clinical phrase like “These incidences come about quite normally” next to a casual one like “A huge clue”: What does it all mean? The mind searches restlessly, somewhat desperately, for connective tissue, some semblance of conventional narrative. Like autostereograms, these comments always verge on resolving into a discernible whole; unlike autostereograms, they never do.

He goes on to consider spam as part of a literary tradition:

[T]here are a number of literary antecedents here: found poetry, Dadaist ready-mades, collage and bricolage, cutups, aleatoric poems, various Oulipo shenanigans. Most especially, there’s spoetry, spam lit, and flarf, similar movements from the past two decades that have made poetic hay from the Internet’s endless detritus. Flarf descends from Gary Sullivan, who collaborated with other poets online, constructing abhorrently bland poems from the results of random Google searches, workplace memos, Associated Press stories, and the like. (“awe yea You see, somebody’s done messed up / my latvian women’s soccer team fantasy REAL bad, / oh pagers make of cheese,” goes a representative sample.) …

I admire the impulse behind spam lit, and I’ve read some of it with great interest, but I’d argue that any sort of human interference, even if only to “curate” the spam, dilutes its strength a bit—it’s best encountered in its natural environment, which is to say your inbox, where it can baffle, perturb, interrupt, and otherwise fuck with you.