The Case For Letting Employees Choose Their Own Job Titles

The strategy did wonders at the Make-A-Wish Foundation. Can it work elsewhere?

It's not unusual these days to see people with unusual job titles. There's a Director of Chaos at Berkshire Hathaway and a Director of First Impressions at the reception desk of many companies. Google has a Captain of Moonshots. Some employees at IBM call themselves Data Detectives, and a former marketing team member at Quicken Loans held the
title Revenue Raiser.* Disney refers to some of its workers as Cast Members.
The more that being yourself is part of your job description, the less reason you have to fake it.

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