4 tips for your web video strategy

YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.

So it’s obvious that video marketing online can be effective, especially in terms of SEO (Search Engine Optimization).

Let’s look at four tips you can use to create your web video marketing strategy.

1. Set up a YouTube Channel...