Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

When I was a teen, back in the 80′s – yes, I’m old – there was this bakery just off my local high street.

It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in North America). While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious).

If there was a sports match on, he’d make small cakes in both tea...