What I Thought About at a Networking Luncheon

At the beginning of the networking luncheon we went around the table and we each had 30 seconds to say what our business is.

The main theme of such a networking event is, of course, attracting prospective clients or customers to your business.

As each person spoke, I kept thinking how social media could help each of these people connect with their prospective target markets.

After the luncheon I talked with a professional services person who said she really needed to find a way to let people know about her services but without spending money on advertising.

In capsule summary I explained to her how, even without a website, she could use social media to demonstrate her professionalism.

I told her that it simply requires figuring out her brand – what is her Unique Selling Proposition that makes her stand out from others offering similar services – and then strategizing which components of social media could best serve her goals.

As I've said many times before, one size does NOT fit all in social media. Each person's own personality, business, time parameters, and goals have to be taken into consideration before creating and implementing a strategy.

And this is where a social media consulting company such as Miller Mosaic can help. We create that individual strategy and then coach how to implement the strategy.



If you're reading this blog post, there's a pretty good chance you're already active on social media. But if you know of someone who isn't active on social media but really wants to connect with prospective target markets without spending money on advertising, email this post to that person. You'll be doing the person a favor.



Bottom line: Social media can create a level playing field for everyone – if you use it strategically.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. See their Quick Start Social Media Track.