Who I Needed for Crowdfunding (9/1/14)
Anyone who tells you they did it all by themselves is lying. Even if they are eluding to the fact that they did it themselves they are either being disingenuous or they’re really being lazy in thinking about who has contributed to their success. The easiest example to use to prove that success is not a one man show, but rather the hardest team sport to compete in is an individual sport athlete. It’s very easy for say a fighter, golfer, swimmer or gymnast to believe and even claim that they did it all themselves because they are performing in the spotlight, and they put in the hard work to get where they are. However, there are trainers, coaches and nutritionist that prepare the athlete for competition. An athlete’s parents may provide the proper motivation and schedule accommodations to facilitate the athlete’s development. The competitors and regulatory bodies provide a forum for the athlete to compete, and by extension the possibility for competition to even take place.
You may think this doesn’t apply to you because you’re no world class athlete. How about your professional life? As an author I recognize that I have an even larger team of people than you may recognize in your own life.
I have a team at Morgan James Publishing that helped me publish my book. They guided me through the process of taking it from a rough word file to a hard copy that will be sitting on bookstore shelves everywhere.
You have heard me talk plenty about Starley Murray who is helping me create a brand and develop an image. We are working on and offline to put the pieces together to pitch me, Average Joe’s Story, and my book tour to TV. By extension Starley is helping me build a platform.
I have referred to Roberto Candelaria in the past. I’m learning the ins and outs of sponsorship as I work with him; getting major corporate sponsors, working with non profits, and anything else you can imagine. He was the person who put the idea of creating a crowdfunding campaign into my head.
I have watched some of Tom Antion’s video’s on how to run a successful campaign, and I’m planning on spending some time with him learning how to be more effective online.
Most importantly let’s not forget the audience who looked at, shared, and contributed to my crowdfunding campaign. Without them there is no reason to have it in the first place, and hat means there’s no way on earth I would even have the possibility of being successful.
I put together a crowdfunding campaign, and whether or not it is successful or not clearly rests on my shoulders. On the other hand I wouldn’t be able to even think of having a successful crowdfunding campaign if any of these pieces were missing. It’s real easy to claim to be the hero of the story who did it all, but if you want more than limited results you need to recognize the value your team played in your success.