How To Use Your Hobbies To Build Your Author Platform

An "author platform" is at once an urgent and ambiguous term. We hear all the time about how important it is, and how building a marketing and publicity platform is second only in importance to the writing itself. We must write the most and the best that we can, but then we must find people to read that writing.

This raises two questions. First, how do we most successfully build that author platform, and second, how do we do it most efficiently, taking as little time as possible from the writing. One of the best answers I've come up with is to use aspects of our lives already in place. Kill two birds with one stone.

Use our hobbies.

I believe using our hobbies can both provide a way for us to build our author platforms, and a way for us to do it efficiently.

Here's a few ways I think we can do that.

1. Source for social media content: With smart phones, high quality pictures of basically anything are immediately shareable. And visual content is the king of modern social media. We writers typically think of posting stuff about writing on social media, but occasionally getting fun or quirky or personal can work wonders. And we want more than just our fellow writers in our audience, right? (Though our fellow writers are also incredibly important and valuable members of that audience.) So while you're out in your garden, or fixing a car, or painting, or playing guitar or chasing tornadoes or whatever it is you do, take a picture and share it. You might bring a smile to some faces.

2. Source for article ideas: Part of building a writer platform is being varied in our writing projects and gigs. Most of us write novels, but to build a platform we can add short stories, poetry, essays, scripts, and, of course, magazine articles. So if you do hair or make birthday cards or garden, that is the perfect place to start for magazine article topics. There are quite literally magazines on any topic. And here is a great place to start.

3. How-to tutorials: Tutorials are some of the most clickable and shareable content on the web, and if you have a special area of expertise, take advantage of it! Even if you have a writing blog, I don't think its bad to add a little variety to it once in a while. You can make a tutorial about planting tomatoes or sketching a dragon or making a frame out of an old book cover. I think these kind of posts will bring new readers to your audience. And don't forget to post a link on Pinterest. How-to's do particularly well over there.

4. Joining communities: Writers often reference author-specific communities, and those can be incredibly valuable. Other writers can be our mentors, guides, and biggest supporters. But if we're building a platform, and working to grow our audience, we would do best to expand to other groups as well. And this is where our hobbies can come in to play. Join an online gardening forum or gaming group. If you're interested in learning photography, maybe check out some community classes. Audition for a play at a local theater. These are all great opportunities to build your platform and grow your network. While talking with awesome people and making friends :)

5. Point of collaboration: So far we've mostly been talking about ways to incorporate our own hobbies into our platform building. But I think we can also build our author platforms by partnering up with others and utilizing their hobbies. For example, if you're not a photographer but have a friend who is, you could invite them to guest post on your blog about how to take great cover photos. Or perhaps you've always wanted to try your hand at writing songs, but aren't a musician. Maybe collaborate with a friend who plays the guitar, and another friend who likes to make music videos. I think in terms of building platform, two heads are definitely better than one.

What do you think? Are there other ways we can use our hobbies to help build our author platform?

Write on!

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