Why I Don't Worry About Confusing The Market

 
So far, I"ve released 3 ebooks:

Nostalgia – contemporary fiction with slipstream elements
The Summoning Fire – horror, modern fantasy
Nasty, Brutish & Short Short – horror stories in a variety of milieus

 
And now I'm working on Serene Mornings & Other Tales of a Little Girl, which is pretty much what it sounds like: a small collection of contemporary stories (with one science fiction story).
 
Notice a theme?
 
Notice a lack of a theme?
 
It'll get worse (or better). After Serene Mornings, I'm planning a collection of stories with the name Demon Candy. And then I expect to release The Girl Who Ran With Horses, a contemporary young adult novel about (you guessed it) a girl and her horse(s) which has some slipstream/magical realism elements. After that, I have another slipstream-bizarro novel I expect to release (I plan to start editing it in the next week or so).
 
I'm all over the map with my offered genres: horror, contemporary, slipstream, and who knows what else I'll end up doing?
 
If I had a traditional publisher, they would be seriously pissed at me about now. At best, they would insist that I use a pseudonym so that they can focus their marketing on a per name (per brand) basis. This name for horror, this other name for the young adult, and maybe a third name for the contemporary pieces. That might be a good idea…
 
But I don't have a traditional publisher. And I don't want to bother with pseudonyms. I have a generic name–possibly the most generic name in the English language (don't believe me? go to Amazon and search for "David Michael", watch the endless list go on and on)–but it's my name. And these are all my stories.
 
Finally, I'm not worried about confusing the market one big reason: I don't have a market yet.
 
I'm working on one, though.
 
-David