Myths trivia #2: signed copy + $25 amazon giftcard

As part of the countdown to Myths of Innovation day (Oct 13th - sign-up here, or on facebook), we're running trivia and other contests, with some fun and unusual prizes.  Some questions require looking at the free sample chapters found here (PDF).

The Prize:  A signed copy of the new paperback edition of Myths of Innovation.

Rules: anyone can enter by leaving a comment – one winner will be chosen at random from correct entries.  I am the final arbiter of all rules, including rulings about rules or rule like sub-rules, laws, by-laws, in-laws, laws about common law rules regarding the application of contest laws and sub-law rulings.

Ready? Here we go:

Question: In your own words, describe the innovators dilemma?  (Most entertaining answer wins)