Visual Customer Service in the Social Age
The following post and infographic was written and submitted by Jennifer Landry.
In 2014, social media matters more than ever before. Understanding why this is, as well as what, specifically, people are looking for online is key to keeping your business relevant in the social age. Visual media in particular is something to which it’s impossible not to pay attention. Recently, businesses have had a startlingly higher amount of success with Instagram when compared to other social media platforms. The bottom line is: people now want to see their content rather than read it. Instagram isn’t the only place to post visual media online either. YouTube and Vine are also wildly successful visual platforms.
Where Does Customer Service Come In?
Visual information is easier to process than written information–60,000 times easier, in fact. Naturally, customers are going to look for visual information when in need of a solution if it’s that much easier to process than a written one. Because of the rising prominence of visual social media platforms, providing your customers with the visual information they want is not only easy but an improvement for everyone involved. In this infographic, you’ll find out what to post on these platforms, what people are looking for, and how specifically to engage with these people. Following these tips will both greatly strengthen your customer service efforts as well as keep you up to date with the increasing demands of a computer-literate customer base.
Be Relevant
In the social age, customer service, which hinges on positive social interactions between business and customer, can be seen as a defining factor of your business as a whole. So stay up to date, give customers what they need, and ensure both your business’s efficacy and reputation.
Jennifer Landry is a web journalist based in Malibu, California. She specializes in articles about business management and the current social media landscape, which are inspired by her own small business experience.
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