My Vehicle for Being Discovered (8/28/14)

Without a doubt one of the highlights of my week is when I have a coaching call with Starley. I’m usually having so much fun on the call that I sometimes wonder how much I’m learning. In reality I learn a ton. She is grooming me not only to be able to get booked by local and national media, but how to own the interview once I get there.

There are things you need to do well ahead of time like creating scripts and demo videos that will position you properly in the eyes of the producers to get you booked. There is etiquette you need to follow. You need to plan out what your wardrobe is going to look like based on your skin tone, what the set looks like, and the image of the brand you are trying to create.

However, the most important point I’m learning from Starley is how all the pieces fit together. I’m learning how I connect my image and brand to the internet through key words and SEO. Once you have a brand that is desirable in the eyes of corporations you can then approach them for corporate sponsorship opportunities.

Unfortunately before you can run you have to walk, and I’m barely crawling right now. Building a recognizable and valuable brand is my focus over the next 12 months. I read a LinkedIn post that basically asked that very question, how do you want to be discovered (writing, speaking, networking, etc)? I would say TV. For better or worse there is no better way to become more recognizable than by being on TV. You don’t have to like them, but the Kardashians have in fact proved that this is the case. They built their empire around being TV personalities, which all truly started to be built off of a social connection Kim had to Paris Hilton and after a sex tape surfaced. From that point forward we haven’t been able to go one day without hearing something about one of the Kardashians, and they have become very successful as a result. They monetized reality TV.

In our society today you can be as successful as you want to be, you don’t even necessarily have to have any real skill set to do it, if you can learn how to master TV and public perception.