The Agile Ice Bucket Challenge
The Agile Ice Bucket Challenge
Whether you like the ice bucket challenge or not isn’t the point. Although…how many of those who participated in the challenge actually gave to the ALS charity? How many were in it just for the video experience of SPLASH-WHOSH- OH! OMG, THAT’S COLD! Far too many. So the War on ALS loses. Then, we all lose. But Slacktivism isn’t the point, either. Seth Godin did an excellent job covering that.
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