Search Engine Optimization (SEO) for Authors

During a recent discussion on NPR, Heather Fain, marketing director for the publisher Little, Brown and Co. said that "the greatest marketing tool we have in publishing — and probably will never change — is word of mouth." This means not only literal friend-to-friend and bookseller-to-buyer hand selling, but also online forums, reviews, blog comments, and social network discussion. For the most part, authors have little control over this. One aspect authors can control: the old fashioned website.

Optimizing a website so that it can be more easily found by readers is to most authors, I would assume, a foreign concept. Not that I am discrediting authors; I simply hope that most of you aren't as nerdy as I am. Having a platform (re: a stable of willing buyers) is becoming more… Read the rest