Multi-Author Signings

by Carola

Are multi-author signings worth the time and trouble? It depends what you expect of them.
For me, it's not really a matter of selling lots of books and making lots of lolly. I'm making my name and my books known to people who otherwise might never see them. Maybe they'll buy one book, and maybe they'll go on to buy more elsewhere. Maybe they'll pick up a bookmark or a card to give to a friend who likes "that kind of stuff." So future sales are one aim.
If the signing is sponsored by a...