Mobile Cultures at IDEA 2010

As I write this, we're getting set to cruise into the second sensational day of the IDEA conference here in the city of brotherly love. I came out of yesterday's sessions with my brain chock full of user experience and content strategy. It's been a great show so far.



Hopefully I managed to give a little bit back, too, with my own talk about mobile culture. I've posted the slides at SlideShare. As usual, my slides don't have much text on them, but I've added an outline of my remarks in the speaker notes for the slides. Click the Notes tab below the slides on SlideShare.



(I always have fun putting presentation slides together, but this time I had a particularly good time, with an all-LEGO-all-the-time theme. If you dig toys, I think you'll dig these slides. Have a peek. Not included in the slides: Me yelling "KHAAAANNNN!" at the top of my lungs from the stage. Kinda had to be there.)






Lego anthropology






Here's the talk's big picture:




Think of mobile OS platforms as cultures. Deciding which
platform to target and how to design for each—whether web
or native—doesn't hinge only on tech specs or audience
reach. In an era where consumers suddenly perceive mobile
apps as richly personal, where software is content instead
of tool—culture matters.



Every mobile OS has a different personality, design
sensibility, and even government. All of these factors
determine how well your individual app (and its audience)
will thrive, and will have a direct impact on design
considerations. For example, how does the prescribed
design and paternal culture of iPhone's philosopher-king
model fit your app, compared to the frontier-maker culture
and bare-bones geek design of Android? And where does the
web fit in? In the next year alone, we'll have ten major
mobile operating systems to contend with as we design
apps. In this session, you'll discover the cultural and
practical considerations of choosing the right platform
for your app and your audience—and of crafting a design
that works for all.




Going Native: the Anthropology of Mobile Apps

Presentation slides and notes


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Published on October 02, 2010 13:05
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