Loyalty Is Not a Given – Like Trust, It Needs to be Earned

Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM).

While it was a throwaway joke that most people laughed at, it attracted its share of criticism too. James Howe, for example, thought it was classless and a low blow at a Canadian institution (for the record, we had a chat afterward and have since had beers and spoke at the same event, so all good).

Recently, on Fa...