How NOT to Fulfill a Kickstarter

I’ve backed 34 Kickstarters since summer 2012. I’ve also run a successful campaign as well as a failure. By no means does that make me the expert on Kickstarter, but it does give me more experience than many, and today I’d like to continue my series of articles on Kickstarter with a little cautionary advice. Usually I give advice on what to do: how toplan a backer video, where to promote your project, how to optimize your project for mobile. Today I’m going to give you some advice about what...